What qualifications do you need to be a marketing manager?

qualifications for marketing manager

Skills/Knowledge Required

  • Ability to think strategically, manage multiple and changing priorities, and exercise discretion
  • Strong competency in creating, managing and critiquing creative direction.
  • Excellent eye for assessing the effectiveness of creative design execution.
  • Ability to lead and motivate project teams in complex integrated environments
  • Strong competency in Digital and Social Media Marketing
  • Written and oral communication skills which reflect logical thinking, and are accurate, concise, persuasive and customer-service oriented approach
  • Thorough understanding of marketing and production processes/concepts
  • Demonstrated commitment to teamwork along with creativity, flexibility, tenacity, good sense of humor and a high level of energy.
  • Basic understanding of project management software; Microsoft Project, Basecamp, and/or Workzone.
  • Proficiency in Microsoft Office, experience with Adobe Creative Suite products, particularly InDesign, and familiarity with current design software and printing standards as well as basic graphic design skills.

Education and Experience

  • Bachelor’s degree required, MBA or other advanced degree preferred
  • Minimum 10 years professional experience
  • Experience managing complex Digital and social media projects, print projects, direct mail catalogs or similar high-volume print mail piece
  • Experience with an indirect channel of distribution model preferred
  • Proficiency in Microsoft Office suite
  • Demonstrated success in sports marketing and/or experiential marketing programs
  • Experience negotiating and managing complex contracts and large event budgets
  • Exceptional interpersonal and relationship-building skills
  • Excellent time management, organization and project management skills and attention to detail
  • Customer-centric mindset and attitude
  • Strong written and verbal communication and presentation skills
  • Willingness to work remotely and travel up to 50% of the time, including outside of the US as needed

Leave a Comment

Your email address will not be published. Required fields are marked *